Strategyn Institute

The Strategyn Institute is the formal practitioner-training arm of Strategyn. It is dedicated to providing executives and innovation champions throughout the world with the knowledge, tools, and support they need to make Strategyn’s Outcome-Driven Innovation®  methodology the driving force behind their company’s innovation efforts.

The Strategyn Institute’s five-day education program is aimed at product and marketing managers, black belts, internal consultants, QFD and VOC practitioners, and other innovation champions who are dedicated to mastering the innovation process and transforming that mastery into a competitive advantage for their organization. This program, which is held every quarter in Aspen, Colorado, combines lecture with simulations and applications and readies practitioners to take on an innovation initiative upon returning to their firms.

The program prepares innovation champions to apply outcome-driven thinking to company initiatives aimed at core and related market growth, new market creation, market disruption, and operational and business model innovation.

Strategyn Institute postgraduates may obtain access to the following tools and programs:

The Strategyn tool library contains e-learning courses and over 50 tools and templates that have been refined over the past 15 years to ensure best practices are followed. The library includes tools and templates for project framing, requirements gathering, questionnaire development, and quantitative research, market segmentation, and data analysis, along with tools for using the data to guide marketing, pipeline prioritization, and ideation efforts. The tools are updated frequently and provide substantial guidance to the practitioner.

IMSnet is Strategyn’s web-based data analysis and reporting software tool. This tool enables market researchers, product planners, developers, and others to integrate customer inputs into their decision-making processes. The tool, which houses project data, contains dozens of query and reporting functions that enable individuals throughout the organization to get their jobs done more effectively.

Strategyn’s mentoring program provides new practitioners with the support they need while they get accustomed to executing the outcome-driven methodology. Being paired with an experienced Strategyn consultant will ensure that projects are framed correctly, customer inputs are correct, surveys yield the desired results, and the data are used to the full benefit of the organization.

For more information on the Strategyn Institute and its programs, please visit www.strategyninstitute.com or contact Sandy Bates, the Director of the Strategyn Institute at 866-729-8400, Select option 2.