Welcome to Strategyn UK

Strategyn UK is a pioneer and leader in Outcome-Driven Innovation® — a methodology that transforms innovation management from an unstructured process into a predictable, rules-based discipline – bringing lower costs and high success rates to companies striving for growth through innovation.

Strategyn’s patented methodology has been adopted by admired companies such as Microsoft, been voted one of the best business ideas by Harvard Business Review and cited by thought leader Clayton Christensen in his best-selling work The Innovator’s Solution. In many firms, Strategyn’s approach has supplanted VOC, QFD, and other programmes as a best practice and new standard for innovation.

For the past 15 years, Strategyn’s integrated innovation management has been used by leading companies to successfully generate organic growth through product, service, and operational innovation. The innovation management programme includes education, training, consulting, and mentoring services, along with an extensive set of Web-based tools, enabling companies to overcome organisational barriers to success and to create a culture of innovation.

If you are responsible for creating a corporate innovation programme, responsible for core market growth or new market creation, or are a VOC, QFD, or market research practitioner, Strategyn innovation consultants can bring you the knowledge and skills you need to excel at innovation management.

Learn what it means to become an
outcome-driven organization.