Why Strategyn

Strategyn has unique insight into what innovation is and how the process works. Over the past 15 years, Strategyn has employed Six Sigma principles to analyze innovation as a business process. In doing so, it has discovered the sources of variability that commonly derail innovation and developed a theory and tools that bring predictability to the process. The result? Companies using Strategyn’s approach see more breakthrough solutions and fewer abandoned and failed development efforts. They get more winning products to market, and they do it faster and less expensively than they or their competitors could do so before.

Proven Methodology. Strategyn’s patented Outcome-Driven Innovation®  methodology has been employed by many admired companies, including J&J, Microsoft, Kimberly-Clarke and HP. It has been refined over the years to incorporate the insights gleamed from hundreds of varied applications, and it has been tested by independent, third parties to validate its stability and prove it delivers predictable results.

Broad Application. Strategyn’s methodology brings needed structure and discipline to product, service, and operational innovation initiatives, enabling companies to successfully:

Unique Perspective. Strategyn's position is unique: we have proven that the customer inputs captured by most companies actually cause the failures companies are trying to avoid. Over the past 15 years, Strategyn has identified the shortcomings of listening to the "voice of the customer" and defined the inputs that are truly needed to master the process of innovation.
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Integrated Methodology. In addition to developing the research methods required to capture these unique customer inputs, Strategyn has created and refined the practices and software tools required to translate these inputs into breakthrough products and services.

With outcome-driven methods for identifying opportunities, segmenting markets, generating concepts, evaluating concepts, and conducting competitive analysis, Strategyn has taken innovation to a new level and rid it of the elements that historically led to unpredictable results. Strategyn’s outcome-driven methodology is the new standard for innovation.